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How QR Code Marketing is Transforming Modern Advertising

Business advertisement has greatly changed over the last couple of years, especially with the ever-changing technology. Today, most businesses have discovered the value of QR code marketing. QR codes make marketing more interactive and engaging than before.

QR codes are simple to use and cost-effective. Also, they are reliable when connecting offline content with online platforms. Hence, QR codes have become an essential part of modern advertising. The following are some of the uses of QR codes in modern advertising and how they have transformed the marketing landscape.

QR codes’ roles in modern advertising

–          Quick access to an online platform

People find it much faster and easier when using QR codes to access online information. Many businesses are now moving from outlining their services on flyers and posters to only putting the QR codes. When customers scan these codes, they are redirected to the company’s website where information about the business and product can be found. This way, there is no need to print many materials to reach out to many clients as it was done in the past.

–          Simplifying payments

Unlike in the past where the customer was required to go through a long process of making mobile payment, QR codes have simplified the process to only a scan away and a pin to complete the payment. This payment method is highly secure and only completes when a customer gives valid credentials. QR payments are common in cafes, markets and online stores.

–          Driving traffic to social media

As businesses use QR codes to direct clients to their various social media pages, they gain more and more followers which can make their pages interactive and visible to many. The business brand can grow quickly from this point and gain a significant number of followers and clients.

–          Encouraging application downloads

If there is one thing people hate going through the long process of downloading an app in the app store. Manual downloading includes opening the app store and manually searching the app until you spot its brand then clicking it followed by the “download” button. In the case of QR codes, once a person scans the QR code for a given app, it takes them directly to the download window and saves a lot of time and effort.

–          Creating a unique experience

Businesses can use QR codes to create personalised experiences for their customers. For example, if you scan a QR code on a coffee cup, it may take you to a funny video or message that may bring out your smile as you enjoy the coffee. Similarly, some businesses can decide to put QR codes that can take clients to simulations of their products where they can interact with it as they wish.

–          Reducing advertising costs

Printing QR codes is cheaper than producing huge volumes of brochures or catalogues. This helps many businesses to save money while still reaching out to as many clients as possible. And in this era, most people trust digital devices more than books so QR code advertising can reach as many as possible.

QR code has turned out to be a powerful marketing tool for many businesses and has replaced a lot of paperwork. It is the best way of connecting the gap between physical and digital advertising while ensuring that audiences have an easier and faster way of accessing business information. From the look of things, QR code is here and for a very long time so every business has to find a way of embracing a QR code marketing strategy. Get more information from https://www.connectqr.ai/qr-codes-for-marketing.

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The ultimate guide to Brisbane conveyancing

Conveyancing can be a difficult process, especially for those who have no idea about it. Whether you want to buy or sell property, it is important to have a understanding about the conveyancing process. The following article is a simple guide to help you understand about conveyancing in Brisbane. What it is and how it works and the benefits of hiring a professional conveyancer.

What is conveyancing?

Conveyancing is a process of legally transferring ownership of property from one person to the other. However, there are specific requirements and regulations that apply to the state of QLD, and conveyancing in Brisbane might differ from the rest of Australia.

There are several stages of conveyancing which start with preparing and reviewing the legal documents. The conveyancer is responsible for conducting property searches, negotiating the terms of the contract, and settling the transaction. It is a tedious process that requires expertise of a solicitor.

Finding expert conveyancing services in Brisbane

When it comes to when it comes to hiring a solicitor, it is important to hire somebody who is experienced and reliable. A good conveyancer will help you understand the process and ensure that everything is done efficiently.

There are several experts offering conveyancing services in Brisbane. Be on the lookout for a team of legal experts who have years of experience in the industry and a deep understanding of the Brisbane property market.

The experts at Spot On Conveyancing pride themselves on providing hassle free conveyancing services for their clients.  They are ready to care for all the legal aspects of the transaction and keep their clients informed every step of the way.

Understanding the conveyancing process

The conveyancing process can be divided into several stages. These include the following.

  • The first stage is the pre contract stage when the buyer and seller negotiate the terms of the contract. They decide upon the purchase price deposit and settlement date.
  • Once the contract has been signed, the conveyancing process enters the post contract stage. It involves preparing and reviewing the legal documents and the conveyancer will conduct property searches and arrange finances if necessary.
  • The last step is the settlement stage where the buyer will pay the balance to the purchase price and get possession of the property.

An important thing to consider when it comes to conveyancing is the fees and the cost involved. It is essential to speak to your lawyer to get a detailed quote up front so you know exactly what you are supposed to pay.

The key is to choose the right conveyancer to ensure successful property transaction. It is essential that you do your research and find somebody who has got a good reputation in the industry. You can get recommendations from friends or family members who may have hired solicitors for conveyancing work.

When you hire a professional solicitor, they will ensure that everything is done correctly and will reduce the risk of legal issues or delays. They will keep you informed about the process and answer any questions you might have.

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A comprehensive guide to replacing your iPad battery

Have you noticed the decline in your iPad’s performance? It could be due to a faulty battery. Usually the batteries lose their ability to hold the charge and an iPad battery is no exception.  However, replacing the battery in your iPad can extend its usability.

Make sure that you keep the following things in mind before replacing the iPad battery.

Find out about the iPad model

Before you start with the battery replacement process, you need to identify the iPad model. Each model has its distinct design and the battery replacement procedure can vary.  You can find out about the model on the back of the device or in the settings app under General and then About. Write down the model number because it is necessary when purchasing a replacement battery.

Get your horns on the necessary tools and parts

You will need some tools and a replacement battery kit. The usual kit comprises of a new battery, an opening tool, a Phillips head screwdriver, and an adhesive strip to reseal the iPad. You need to have all of these tools and parts in hand before you proceed with the replacement.

Make sure you back up your data

Before you open your iPad it is important that you back up your data to avoid any loss. You can make use of iCloud or iTunes to create a backup for your important files and photographs. This is one way of ensuring that if something goes wrong during the replacement your data will be safe and protected.

Open the iPad by removing the screws

Make use of the Phillips head screwdriver to remove the screws around the edge of the iPad. Use of the plastic tool to gently pry open the case. You need to work slowly so you can avoid damaging the device.  Once you open the iPad, you should be mindful of the cables that connect the front panel to the rest of the device.

Locate the battery and disconnect it

Find the battery connector on the logic board and carefully disconnect it. Once you have disconnected the battery, it is now safe to remove it from the iPad.

Time to install the new battery

Get the new battery from the replacement kit and carefully install it in the same location as the old battery. Reconnect it to the logic board and ensure that all connections are secure before you proceed to the next step.

Seal the iPad

Use the adhesive strips to seal the iPad back together. The case should be securely closed before you power on your iPad.  When you have installed the new battery and sealed the iPad, check if it is functioning properly and the battery is charging as expected. It might take a full charge and discharge cycle for the battery to reach its optimal performance.

Replacing the battery of your iPad is a pretty straightforward process if you keep the above mentioned steps in mind. It is one of the most cost-effective ways to extend the lifespan of a device and enjoy a better battery life.

However, if you think that you are not able to handle the battery replacement on your own, it is better to seek professional iPad battery replacement. You can visit an authorized service center and take your iPad for a new battery.

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Top four merits of working with compensation lawyers

It is your right as an employee regardless of the organization to get compensation for injuries received at work or cases of unlawful termination. The process of filing the compensation request is however not straight forward which is why you will need assistance whenever necessary. There are a number of factors to consider like bringing on board top quality compensation attorneys to represent and assist you through the process successfully. By understanding the top factors to consider when hiring an attorney for your compensation, you alleviate chances of hiring unqualified options. Check out from the details below why working with a top quality compensation attorney can be of great merit to your case.

Ensure your legal rights are protected

It is your duty to consider your future needs even as you forge ahead with the compensation claim filing and proceedings. You stand a better chance of getting what you deserve when you are familiar with the rights of employees. In the event that you are unfamiliar with the same, a compensation law firm located in Gold Coast will not only enlighten you but also defend you in the court and other proceedings of the same. It is easier to be taken advantage of by insurance companies or your employer in the event that you are naïve. Your attorney will uncover any hidden clauses in the agreement that could lead to reduced compensation. They always have their client’s best interest at heart at all times so verify the reviews of the shortlisted attorneys before you hire them for the task. This goes a long way in protecting you from hiring frauds that only jeopardize the process further.

Better negotiation position

Self-representation is like shooting your own foot, especially when you do not understand your rights. It is more about finding an expert that will help you negotiate for the right amount when it comes to the compensation details. Compensation attorneys comprehend the details that go into injury compensation by your employer and will ensure all rights are respected and considered in calculating the amount to disburse as compensation. It is a better off decision than relying on self-negotiation where you will be taken advantage of by insurance companies.

Save time and money

Court proceedings need you to do proper filing for the relevant documents. This will not always be easy for people that are unfamiliar with the court proceedings hence leading to major confusions that could slow down the compensation case hearing. To save yourself from the embarrassment and money wasted paying fines, why not get a compensation lawyer that will direct you on what to do. They also help you bargain for your rightful compensation ensuring no money is left behind on hidden clauses on the agreement.

Represent you in the court of law

In most occasions the victim seeking compensation needs to follow the case through court proceedings. Many people are unfamiliar with court systems which is what makes it necessary to find an expert that is well acquainted with the court system. It is only right that you choose a top quality lawyer to represent you when you are injured or incapacitated to attend the court proceedings. This is also why you must focus on choosing the right lawyer that will have your best interest at heart during the hiring process.

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When Should One Seek SEO Help for My Business or Company?

Due to the advancement in technology, companies and businesses need to do all their operations digitally.  One of the ways of operating a business digitally is by establishing a strong online presence so that you can attract and reach more customers.  A good way of achieving all your goals is by using a professional website that makes use of search engine optimisation. 

Unfortunately, a good number of people running businesses and companies are not aware of when they need search engine optimization help in their business and companies.  Therefore they are unable to achieve their main goal, which is reaching out to more clients and customers.  For this reason, you need to know when your business or company requires SEO help so that you can make the right call.  Fortunately, this article covers the signs that tell you it’s time to seek SEO help. Read through this article so that you can find out if it is the right time for your company or a business to get search engine optimisation help.

Signs That Your Business or Company Needs SEO Help

When you are running your business you need to be very careful of any warning signs and learn how to interpret the signs correctly.  In this case, if you start seeing the following signs, it means that you should consider getting an SEO call for your business or company.

  • Your website ranks poorly on the search results

This is one of the times that tell you it’s time to get SEO help but in most cases, it is the most ignored sign. Whenever your website is running poorly, it means that you will not react to the customers you have been targeting. The only thing that can fix this problem is by investing in SEO services. When you get SEO help, it will be possible for your target customers to find your website in the search results that they find.  This is because SEO helps you improve your website ranking making it possible for you to reach as many customers as you can.

  • You receive less traffic

In some situations, business and company owners try to make their websites exciting but they do not get to do much traffic. Fortunately, if you want to solve such a problem, all you need to do is outsource search engine optimization services. SEO helps you evaluate what drives you to engagements that far end and find out the amount of traffic you are attracting.  This way you will find out your areas of strengths and weaknesses helping you make corrections where necessary. By the end of the day, SEO will help you do things the right way and this will improve our traffic.This is why you need to seek SEO help anytime your website traffic is very low.

  • Your website traffic conversions are very low

Though most people tend to think that having adequate amounts of traffic is enough, there are some unfortunate situations where the traffic does not convert into many sales.  This could be because the current content user is not enticing enough for your visitors which fails to make them curious about your services and products.  This can be a great challenge but can always be solved with help. SEO professionals will help you find out what causes the low traffic conversions and will tell; you how to fix the problem.  For this reason, any time you realise that your website traffic conversions are very wrong you should consider getting help.

Where Can One Get SEO Help?

When you decide that you want to get SEO help, you have to be very careful when it comes to where you outsource the SEO services you need. To ensure that all your problems are fixed, you should always consider getting professional help. This means that no matter how urgent you need SEO services, you should always work with a professional. It is best to get in touch with the experts at New Zealand SEO agency.

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What are the reasons for contesting a will?

Whenever an individual dies and they have a last will, it is submitted to the judge’s or surrogate’s court for the probate proceeding. The probate proceeding results determine if the will is valid or not. In case the will is valid, it is thereby considered to be admitted to the probate and therefore, the terms of the will must be followed. This means that the estate assets that are included in the will are shared according to the terms of the wills.

Not every time the will is considered to be admitted to probate. At times the will is not valid and therefore, the people affected by the will need to contest a will. However, before the will is said to be admitted by the probate, some individuals are asked to appear in court so that the facts and situations surrounding the will preparation and signing are investigated. In case these circumstances and facts are questionable then the will must be contented.

What is contesting a will?

Contesting a will means that heirs, family members, beneficiaries, and dissatisfied individual objects object to the validity of the will. This happens when the above are not content with the will or they feel that they were not favoured by the will. For you to contest a will, you must have a lawyer who can help you with the process of contesting a will. Contesting a will is usually a part of the family law which means that you need to look for a family lawyer who specialises in this field to help you handle the case in the most appropriate manner.

Reasons why you could end up contesting a will

There are certain reasons why you could contest a will. If you want to know the legal grounds on how to contest a will, read on:

  • The will was improperly executed

One of the reasons why many people end up contesting a will is because the will was not properly executed depending on the laws of a certain location. For a will to be termed as properly executed, it should meet some requirements such as.

The testator must;

  • Sign at the end of the will document
  • Sign the will only while in the presence of two witnesses
  • Declare to the witnesses that the document the individual is signing is the will
  • The witnesses must also sign the will when the testator request them and in the testator’s presence
  • Undue influence

 The other reasons why people could be contesting a will are because of undue influence. At times, the persons affected in the will may persuade the testator to change the will in their favour but at the expense of the other beneficiaries, family members, or heirs. In most cases, the person who exercises undue influence creates a strong relationship of reliance, trust, and confidence with the testator for them to feel obliged to their requests. In case of facts are showing undue influence to the testator the will is ways contested.

  • Unclear will

When the testator leaves a will that is not clear, there are no instructions on how the properties should be administered. There should be contesting a will for the law to help the involved to come up with clear instructions for the properties administration.

  • If the deceased did not have a sound mind

A will must be written, drafted, and signed when the testator is of sound mind. In case you feel that the deceased did the above when they were not of sound mind, then contesting a will be allowed. However, you have to show proof that the deceased did not have a sound mind.

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Mistakes Lawyers Can Possibly Make

When you require a lawyer, you will always look for reputable lawyers. This is to make sure that you get one who can never make any mistakes when hiring them. However, lawyers are also human beings, and it’s possible for them to make mistakes too.

Therefore, you should look for a lawyer who has made mistakes in the past and have learned from their mistakes. For this reason, they will be able to guide and offer you the help that you need when you hire them. However, as the client, you must know the lawyers’ mistakes to talk to them in advance and work with your lawyers to avoid those mistakes. Some of those mistakes include:

Delivering late

This is one of the more common mistakes among many lawyers. This is because lawyers have many clients they have to work for, and hence you will not be the only one. They have limited time to do all the work they have to do for all their clients.  However, every client will want the lawyers they will be working with to ensure they deliver in time. For this reason, you have to ensure that you sit with the lawyers and agree on the time that they should make their deliveries. Also, ensure that you have set smart deadlines.

Failing to update clients or updating them at the last minute

As mentioned earlier, lawyers have so many clients that they offer their services to. As a result, it is very hard for them to deliver their services equally and efficiently. For this reason, the lawyers will not be able to update all their clients while others will do it, but they will update them later than they should do it.  This is very wrong of the lawyers since it can make the clients lose on a case they were preparing for. 

Accepting a deadline without knowing deliverables

When you discuss the dates when the lawyers you have hired should deliver or even update you, the lawyers have a say here. It would be best if you did not make the decisions for them. Instead, the lawyers should think about the deliverables before they decide on whether the date suits them or not. However, you will find lawyers who will agree on a certain date without knowing the deliverables expected.

Failing to document the scope when deciding on the charges

When you agree on the amount of money the lawyers will be charging you for the services they are offering you, there are so many determiners involved. Therefore, the lawyers have to ensure that they have documented the scope and planned to give you the correct amount you should pay. Some of the lawyers are so greedy that they will forget to document scope when deciding on the costs to charge you.

Failing to communicate adequately and effectively

Adequate and effective communication is essential between the clients and the lawyers. Therefore, you have to ensure that you are looking for a lawyer who will be communicating with you when working on your case. When there is effective and adequate communication, it is easier for the lawyers to gather all the information required for the case at hand. You should not expect all the lawyers Gold Coast to communicate effectively and adequately since this is a mistake that some of them will make.

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Why every employee in Melbourne requires an employment attorney

When most of the employees are in their workplace, they forget that they are in business just because everyone is friendly to them.  This is why most of them find themselves having terrible days, yet they have rights. Most employers want to be kind to you because they want to take advantage of you. They will ensure that they sweet talk you just because they want to exploit you for some time. You have to be very careful when you begin working for such employers. Others will also become very cruel to you for no reasons. Employees in Melbourne who know the advantage of having employment lawyers do no have some of these challenges. Their places of work are very fulfilling. As an employee, you have to be sure that you have an employment lawyer so that you can be very safe and happy in our place of work. The following are some of the reasons why an employment lawyer is essential in the life of every employee.

Employment lawyers ensure that your employer helps you succeed

Have you ever worked for employers who do not want you to be successful? All they want is to see you fail yet they are using you as their stepping stone to success. A good employer will want the employees that he or she has to succeed. However, they are those that are not for the success of their employees. When you have an employment lawyer, they will ensure that all your rights are upheld. Consequently, you will be protected by the employment laws as you work for your employer.

To ensure that you are treated fairly

Most of the employees are also mistreated when they are in their place of work. Just because they need a job to earn a living, they have nothing they can do for their employers. When you have an employment lawyer in Melbourne,  they will ensure that you are treated equally and fairly since you have a right to equal and fair treatment by your employer.

Employment lawyers ensure that you work in a toxic-free environment

One of the causes of deaths of most employees in Melbourne is working in an environment that is toxic. When you work in a very toxic environment, you will be exposed to very harmful conditions that may lead to hazardous diseases. You have to be sure that you have an employment lawyer so that your employer cannot expose you to the toxic working conditions.

To avoid sexual harassment and discrimination

Other employers will harass their employees sexually, while others will discriminate against them because of their sexuality. Having an employment lawyer will ensure that your employer respects your sexuality at all times. For this reason, you will never be abused or discriminated against in your place of work. In case you have also been abused sexually in the past when you hire an employment lawyer in Melbourne, your employment lawyer will help you file a lawsuit, and also win it so that you can be compensated.

To avoid illegal job terminations

Employers tend to think that they can terminate their employees at any time they feel like. This is against the rights of an employee.  Employment lawyers will help you in ensuring that the termination documents are reviewed and also ensure that you are not terminated illegally. When you also have an employment lawyer, no employer will terminate you because of reasons like your race, religion or even any medical condition.

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Tips on Choosing the Right SEO Companies

Working with the wrong SEO companies can suck, big time. Breaking up with an SEO company brings on a lot of regrets ranging from loss of energy, time, and money.

The good news is that costly break-up regrets can be avoided by choosing the right SEO companies to partner with. However, choosing the right one is often a big issue.

Consider yourself lucky with the tips provided below to enable you to look for and choose a reliable SEO company.

What should you look out for to get the perfect SEO company to partner with? The guideline below enables you to choose right even on your first try.

Figure out your SEO goals

Improving your online presence needs to be figured out for you to determine the right SEO company to partner with. You need to figure out if you only need SEO or need to construct a new website. A digital marketing analysis can help in case you’re unsure about the areas to improve. Focusing on beneficial areas can be provided by a reputable SEO company.

Measure and track all the data of your business

An SEO company that can measure and track all the data of your business is the best one to go for. A good SEO company will track and measure all contact forms, click through rates, phone calls, site visits, and more. Results and not gut instinct should be the basis to implement the best strategies for your business.

An SEO company with great reviews and testimonials

Reviews from people offer the smartest way to get unbiased opinions about an SEO company. Exploring the site of the company or searching for an SEO company on sites such as Yelp or Google can provide you with testimonials and reviews from past clients.

Submitting a form online or calling an SEO company is also another great way to get more information about the way they work. Requesting a reference from them is seen as SOP by reputable SEO companies. Take time to get in touch with a referral to ask their level of satisfaction with the company.

Ask for a consultation

Asking for a consultation is a privilege good SEO companies are willing to provide. They will only be too happy to discuss some SEO strategies they have used on similar businesses as yours. Getting the feel of the passion and creativity of an SEO company is achieved with a consultation.

A consultation is also the best way to find out if both of you are on the same page. A relationship built on trust is important in your search for the right SEO agency. How well did they explain the ways they could do for your business? Or are they trying to oversell?

Know your budgetary limits

Planning your budget right off is the most sensible thing before you start searching for the right SEO company. A variety of monthly rates or package deals are some of the things offered by a good SEO company to make things easier for their clients. Choose the package that meets your budget AND your SEO goals.

A SEO company that delivers the best that they can is what you should be looking for. They believe in forming long-lasting relationships with their clients and deliver on the claim.

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5 Things To Think About Before Getting a Divorce

Are you unhappy with your marriage? Is it all over? Now, you are thinking about getting a divorce, right? It is your right to get a divorce. If two people are feeling miserable with each other, they should part their ways. Sure! but please do not move that fast. Why? There are some important things which you have to consider before your time. Here are a few questions which you need to ask yourself:

Are you thinking about chaos and panic?

We know that if you have considered getting a divorce, there is something so critically abnormal going on in the marriage that you had to take such a harsh decision. There are many times when you will be going through “what ifs”. Is it the same time? Please know that this just a phase. There are a number of things which can be done by both parties which can save the marriage.

What will happen after I file the divorce?

When you will file the divorce, definitely you will have a backup plan. Whether you are a man or a woman, will you be able to proceed without your spouse? more so, the terms and conditions based on which the divorce had been filed, do they work for both of you? If not why so.

Is there a divorce lawyer involved?

If you are getting a divorce, both parties will need lawyers. Hiring divorce lawyers adelaide is one of the best things you have done to yourself. Now everything can be done according to the law preventing the ugly fights. More so, a divorce lawyer is very important since children might be involved in the marriage. Both parents will not want the children to suffer through this worst time.

Did you determine the custody and financial goals?

One of the most important things to do is discuss these two issues before time. Taking them to court is important but sit with your lawyers and devise a way out. There are many ways through which such critical issues can be sorted out correctly.

Have you made the necessary purchases and sales?

When you are in the divorce process, your accounts and property might be taken under custody as per the requirement of the law department. Therefore if you want to purchase a car, buy it or sell a house, do it otherwise you will have to wait for a few months.
Getting a divorce is not easy. You might have an ugly marriage but in case something can be sorted out, try it. Make sure to hire a professional like a divorce lawyer to make the divorce process easier and simpler.

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In October, the policy requirement for lawyers is triggered

It is a measure that will protect both the professional and the client, but it is undeniable that it will also create difficulties for young lawyers: from next October 11, in fact, the obligation of an insurance policy will be enforced against those who carry out legal activities. The decree provides that the Government approved the rules for the provision of insurance coverage (civil and anti-infirm liability) against the lawyers on September 22, 2016.

The coverage must guarantee both the customers and the lawyers themselves from the damage caused to third parties in the exercise of the profession, as well as the collaborators (in this second case it is an accident-prevention policy which must be stipulated if we have collaborators or employees of law firms and associated studies). Anyone exercising the legal profession, even if with an income of less than 30 thousand euros, if he has not yet done so, must therefore activate a package.

On the market, offers vary with prizes ranging from a minimum of 200 euros to a maximum of 10,000 euros a year. The same Cassa Forense has activated in time agreements with Italian and foreign insurance groups ( here the complete list ). But lawyers registered with the Order in Italy – which number more than 300 thousand (data from Cassa Forense 2014/2015) – as many as 50 thousand, up to two years ago, invoiced on average just 10 thousand 300 euros .

The crisis of the profession and of earnings is an emergency for the category that has long been carrying on protests to sensitize the Government and reduce the economic obligations to which a young lawyer is subjected (especially for pension contributions). The policy, however, is a necessary instrument of protection for a particularly delicate and competitive profession.

If a lawyer is discovered, in the event of a professional error he may have to shell out hundreds of thousands of euros, equal to the compensation a customer can claim in the event of damage caused by the lawyer. A worse consequence of the sanctions envisaged in the event of failure to take out insurance: in this case it is the Council of the National Order that has to sanction the professional since the absence of a policy now constitutes a disciplinary offense.

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What future for lawyers?

In such a competitive context it is inevitable to ask what future awaits those who undertake their studies in law or are appearing for the first time in courtrooms. It is from this question that the text by Richard Susskind “The lawyer of tomorrow” (GueriniNext, p. 201, € 21.50) starts.

Susskind, jurist and professor at Oxford, has no doubts: ” in less than two decades the way in which lawyers work will change radically. If they do not adapt traditional law firms will fail ”.

The reasons behind the change are, according to the author, three : the difficulty in accessing legal services (for economic reasons) of an increasingly wide range of citizens and businesses, liberalization (started in some countries – such as England – and subject of discussion in others) and the use of technology (starting from artificial intelligence).

These 3 factors will determine a less and lesser request of the “traditional” lawyer, as we understand it today.

Attention: Susskind does not say that his figure is destined to disappear . Simply to survive will have to acquire new skills both of a hard nature (related, for example, to technology) and soft, relational.

” Intelligent, creative, innovative lawyers, able to devise and articulate new solutions and strategies – describes them in the book – and communicate their suggestions in a highly personalized and customized way”.

In parallel, however, other legal profiles will appear and become established . This is the case of the project management manager – whose task will be to manage the entire procedure – of the online dispute expert or, again, of the R&D employee , who will focus on the design of new services.